Littering Says A Lot About You

Toronto has been in the news a lot lately, mostly due to their trash-talking, provocative mayor. But recently they’ve been trying to clean up their physical trash problem by using a clever ad campaign from LiveGreen Toronto.

Rather than run-of-the-mill “don’t litter” signs, this series calls out people who throw down cans and wrappers, using the packaging itself to get the message across. With the tagline “Littering says a lot about you,” the branding on each well-known piece of garbage spells out insults aimed at litterbugs.

(via)